In the early 20th century the radio was thought to be paving the way for modernity, through the airwaves. However the results were very different, the home was no longer solely an isolated place for family, but became another vehicle for capitalism. As the 1941 Philco Radio plays commercials only to be turned off by inserting a quarter viewers are reminded that in a world where humanity is constantly inundated with consumerism even silence can be commoditized.